Are you confidently executing the wrong SEO strategy?
I give marketing leaders an independent assessment of whether their SEO program is headed in the right direction, and what should change if it isn't.
Free Video Training
How to Tell If Your SEO Program Is Actually Working
Every SEO program produces data (traffic, rankings, impressions, conversions).
The challenge is knowing what they mean.
When organic growth slows (or revenue plateaus) marketing leaders face questions that dashboards can't answer.
Should we stay the course? Change the strategy? Target different opportunities? Invest in GEO or AEO? Double down on SEO, or shift resources elsewhere?
Those aren't reporting questions, they're strategic decisions.
In this short video, I explain the five-question framework I use to evaluate an SEO program, the questions I ask beyond traffic and rankings, and how I determine whether to stay the course or change direction.
What You'll Walk Away With
You'll get clear answers to these 5 questions.
1. What's actually wrong? Whether the problem sits in strategy, execution, content, or somewhere your team hasn't had the bandwidth to examine closely.
2. Why is it happening? What's driving that problem underneath the surface. A shift in how your audience searches. A change in the competitive landscape. An assumption that was true two years ago and isn't anymore.
3. What should change? What needs to stop, what needs to start, and what's working well enough to leave alone. Everything in the assessment reflects your specific situation.
4. What should be prioritized first? A clear sense of where the highest leverage is and why certain things matter more than others right now.
5. What would I focus on over the next 90 days? If this were my program, what would I actually do? That's the question this review is built to answer.
You'll get all five answered in a single written assessment, direct, specific to your program, and focused on strategy rather than execution. Keyword research, content production, and implementation are separate work.
Proof
After 2.5 years of stagnant growth, I rewrote Dataquest's SEO strategy, increasing organic lead flow from 1,600 to 4,800 leads per month (3X growth) in just 7 months.
After 2 years of declining organic traffic and cycling through three SEO agencies, I rewrote StickerYou's SEO strategy, resulting in an additional $1M in annual organic revenue. Their existing SEO agency executed the entire plan.
After an AI-driven decline reduced organic lead flow by roughly 75%, I rewrote a DTC SaaS company's content strategy, increasing organic lead flow by 600 leads per month within 4 months.
About Me
The review is only as useful as the person running it.
Over the last decade I've worked on SEO programs across B2B SaaS, B2C SaaS, eCommerce, and edtech, and analyzed hundreds of websites along the way. I've seen programs that were genuine growth engines, and programs that looked healthy on paper while actually falling behind.
The difference usually wasn't effort. It was whether the strategy was right.
After ten years of building, auditing, and fixing SEO programs, I know what both patterns look like. That's what I bring to every review.
Pricing
Every review is fixed-fee.
No retainers. No long-term commitment.
Most engagements fall between $4,500 and $9,500 depending on program complexity and team size.
Most reviews are complete within one week.
FAQs
Is this only for companies with declining traffic?
Some clients come to me with flat traffic they can't explain. Others are growing but want to know whether the growth is sustainable. Declining traffic is a common trigger but it's not the only reason to get a second opinion.
Do you work with companies that use an agency?
Yes. In some cases the review is specifically about evaluating whether the agency relationship is actually delivering value.
What if you think our SEO strategy is wrong?
I'll explain why, show you the evidence, and outline what I'd change. Whether you act on that with your current team, your agency, or someone else is entirely up to you.
Does the review include implementation?
No. The review covers strategy and direction. Some clients come back for advisory support after the review. Most act on the findings themselves.
How is this different from an SEO audit tool?
Tools flag technical issues. This review evaluates strategy, direction, and whether the overall approach makes sense given how search is actually changing. Those are different problems.
How long does the process take?
Most reviews are complete within one week. Timelines can vary depending on program complexity and how quickly I can access the relevant data.
What do I actually receive at the end?
No. The review covers strategy and direction. Some clients come back for advisory support after the review. Most act on the findings themselves.
Stop giving your SEO program the benefit of the doubt.
Most reviews pay for themselves if they prevent even one more quarter pointed in the wrong direction.
or just email me back 🙂